Get Started

We crafted a bold new site for a walls-and-ceilings leader with high-profile projects

RWC Systems stands as a leading walls and ceilings contractor in Western Canada. Their diverse portfolio encompasses projects ranging from minor tenant improvements to extensive undertakings like large-scale hospitals. Notable high-profile projects include the New St. Paul’s Hospital, Oakridge Redevelopment, Parq Casino, over ten SkyTrain stations, YVR Airport, various fire halls and community centers, as well as luxury retail stores and car dealerships.

Location

All Canada

Service

MarketPro

What we did

Email Marketing

Social Media

Video Production

Web Design

The challenge

In 2022, RWC Systems, a recognized leader among its existing clientele with a portfolio of high-profile projects, aimed to expand its customer base. The company identified a critical need to enhance its digital presence, particularly its website and LinkedIn profile, which were primary sources for prospective customer research. Lacking the strategic expertise to improve key performance indicators in these areas, RWC Systems sought to develop a comprehensive approach to attract new clients.

The strategy

Launchcurve recognized that RWC’s primary customers did not find new subtrades through digital channels like search engines. Instead, they relied heavily on digital assets to evaluate companies once they were discovered through more traditional means. RWC’s core competitive advantage lay in their industry expertise and established work portfolio. Launchcurve’s strategy was to showcase RWC’s extensive knowledge and expertise to help them be invited to bid for more jobs.

Digital Implementation

Launchcurve heavily emphasized highlighting their project portfolio and internal expertise. This involved continuously creating video updates of their projects, extensively showcasing their portfolio and providing social media videos of their project manager and site staff demonstrating how they have solved problems through innovation and outside-the-box thinking.

The results

Visibility

Increase in average monthly website users

35%

Increase in organic LinkedIn reach

2.5x

Inquiries

Increase in new deals created

43%

“

We're very happy with Launchcurve's services. They produce great materials and are very responsive to our needs. I'd recommend them to any company who needs professional marketing.

Kevin Robertson

Director of Pre-Construction, RWC Systems

Date: June 2025