05.1
Construction
General contractors and subtrades. Getting on bid lists, landing on the shortlist, hiring, and looking every bit as established as the bigger names you bid against.
Make the shortlist before the first call.
Marketing and business development for construction, manufacturing and equipment companies. We build what your buyers check before they ever pick up the phone.
Construction
Manufacturing
Equipment
02
The problem
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Your buyers check you out before they call.
An owner, an architect or a purchasing manager looks at your website, your past projects and your LinkedIn long before you hear about the job. By the time they reach out, the shortlist is mostly written.
We’ve worked with construction, manufacturing and equipment companies since 2018. You won’t spend three months teaching us what a submittal is or why your busy season matters.
Three mistakes we see on almost every first call
01
Underestimating what it takes
A new website is the visible part. The positioning, photos and content underneath it are what make it work. Skip those and the site can’t carry the company on its own.
02
Expecting one piece to fix everything
A campaign needs research, then an offer worth responding to. Usually that offer has to be built: a calculator, a tool, something useful. A brochure on a landing page rarely gets anyone to act.
03
Everything in its own silo
Content isn’t tied to social. Social isn’t tied to the website. Sales doesn’t know what marketing is doing. Each piece might be fine. Together they add up to very little.
03
How we work
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Marketing that works is a system, not a purchase.
We build the pieces so they feed each other. Every project photo becomes a portfolio page, a post and a proposal slide. Every article answers a question your sales team hears every week. It keeps working after the invoice clears.
A · Foundation
Positioning
Who you serve and why they pick you.
B · Proof
Website + work
Real projects, shown the way buyers look for them.
C · Reach
Content + search
Found when someone is specifying or shortlisting.
D · Pipeline
Business development
Conversations, meetings and bid invitations.
One system
04
Services
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Start where it makes sense
Growth Programs
Most clients start here
Everything below, run as one system. Priced like one in-house hire, delivered by a fractional team.
Digital Marketing
Monthly programs that compound over time.
Digital Services
One-time builds. Defined scope, defined finish date.
05
Industries
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No learning curve
Three industries, one way of working. Each one buys differently, so each one gets marketing built around how its buyers decide.
05.2
Manufacturing
Technical products and long sales cycles. Being findable when someone is specifying, and explaining what you make without a 40-minute call.
05.3
Equipment dealers
Moving inventory, growing parts and service, and holding your ground against manufacturer-direct and national players.
06
Why Launchcurve
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The accidental marketing manager can stand down
Most of our clients are past $5M in revenue: big enough that marketing matters, not big enough for a full in-house team. Usually the owner or GM has been running it on the side. We take it off their desk and run it like part of the company.
Since 2018
Years of work across construction, industrial and equipment.
One-year terms
Most engagements are ongoing relationships, not one-off projects.
Vancouver, BC
Based in Greater Vancouver, working with companies across the region.
07
Insights
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Practical advice for complex industries
All insights
08
Contact
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Let’s talk
Built to win work.
Tell us what you need built, what isn’t working, or what you’re trying to win. We’ll come back with the most practical next step, plus the scope, price and timeline to get there.