DLE Avenue is recognized as one of Western Canada’s premier dealerships for Kubota and other agriculture and light construction equipment. With eight locations spanning British Columbia and Alberta, DLE Avenue represents top brands such as Kubota, New Holland, Fendt, and Kobelco, making it one of the most well-known dealers in the region.
Equipment Dealer, Heavy Machinery
All Canada
MarketPro
Digital Advertising
Email Marketing
SEO
Social Media
Video Production
Website Maintenance
In 2019, DLE Avenue recognized the growing trend of customers searching for equipment online and identified a need to enhance its digital presence. However, the company lacked an in-house digital strategy and the necessary expertise to achieve this goal.
Having collaborated for years with high-value retail clients, including those in the automotive and real estate sectors, Launchcurve understood that the visibility of their equipment was paramount to success. This insight led Launchcurve to develop an inventory-first strategy.
Launchcurve developed a modern website for DLE Avenue, focusing on inventory to drive success. This involved on-site photography and data entry for all equipment. Launchcurve then syndicated the listings to all relevant listing sites, Facebook Marketplace and digital advertising platforms like Google and Meta. Additionally, Launchcurve implemented an inventory alert system, which collected emails and functioned as a lead magnet.
To further support the inventory initiative, Launchcurve collaborated with regional sales managers to execute multi-channel outbound digital marketing campaigns for OEM manufacturer programs, service specials, and parts promotions.
Launchcurve’s knowledge of web and marketing has propelled Douglas Lake Equipment’s online visibility and digital results beyond our competitors and our expectations. Year after year, we have seen consistent double-digit growth in core metrics like website traffic, online submissions and phone calls. We rely on Launchcurve to produce results, and they have delivered.